B2B communications

In B2B communications, much revolves around recognising the pulse of the industry and imparting functional expertise. Especially important: providing simple and comprehensible information on complex subjects. B2B products are not subjects of everyday life. The idea is to “translate” specialised terminology professionally and appropriately yet into a form which is generally understandable.

There are often “hidden champions” amongst providers of B2B products and services. Family businesses or mid-sized companies, which may in part hold a large share of the market, but whose media presence and prominence is moderate: visibility on the market is of great relevance to various target groups.

With many years of experience in an extremely wide range of industries – as well as plenty of creativity for new approaches – relatio provides B2B support in a way which is target-orientated and a perfect fit.

• Positioning of clients in industry-relevant specialist media
• Creation of high-quality content (interviews, submissions from guests, radio segments, podcasts, videos) for editorial departments, client websites and social media channels

• Conception, design and implementation of studies
• Consulting for employee surveys and customer target group surveys
• PR marketing of the studies’ findings in the media

• Conception and implementation of newsletters, brochures and company magazines for internal and external communications
• Text creation and editing
• Consulting and project management

• Planning and conducting press conferences and events
• PR activities before and after important events
• Press support at fairs